Finding the right creators
Follower count is not market fit. Brands need creators with credible audiences, relevant content behavior and the right cultural voice.
Encore Influence
GlobalCreatorMarketing
Connecting Brands, Creators & Cultures.
We connect brands with audiences worldwide through creator strategy, influencer partnerships, and fully managed campaigns across TikTok, Instagram, and YouTube.
TikTok · Instagram · YouTube
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@mariel.studio
Beauty creator · United States
A real routine, filmed in her own voice.
Audience comment
Obsessed with this combo! 😍
Creator edit
Daily Glow Set
$36
Social content in motion
Real peopleLocal relevanceGlobal growthCreators make brands understoodReal peopleLocal relevanceGlobal growthCreators make brands understood
01 / Markets
United States · Europe · Middle East · Southeast Asia
02 / Platforms
TikTok · Instagram · YouTube
03 / Industries
Technology · Beauty · Lifestyle · Smart Home
04 / Capability
Strategy · Discovery · Campaign Management
01The challenge
Global attention is easy. Local trust is not.
Bridging culture and language
Global campaigns lose meaning when communication, local nuance and creator expectations are managed without market context.
Managing complex execution
Outreach, negotiation, briefing, production, approvals, usage rights and publishing require one accountable operating team.
Turning activity into learning
Campaign reporting must explain which creators, narratives and content formats are creating real audience response.
02What we do
Strategy to screen. One agency team.
Professional creator marketing services built around market understanding, human judgment and accountable campaign execution.
Internal review workspaceIllustrative · Not campaign data
CREATOR POOL
SIGNALS
HUMAN REVIEW
FINAL MATCH
Creator profiles / Working pool
Candidate 01REVIEW
Candidate 02SHORTLIST
Candidate 03STRONG FIT
Review notes / Fit signals
Audience fit
Market fit
Content history
Commercial potential
HUMAN CHECK
Human review / Decision layer
Brand context, commercial terms and market risk shape the decision.
Final match / Human approved
Signals shape the shortlist. People make the match.
03Encore Creator Intelligence
Data finds the signal. People make the match.
We use data to narrow the field, then apply market knowledge and human judgment to evaluate creator fit, content behavior and relationship potential.
Not a software product. A disciplined operating capability used by our strategy and campaign teams.
Explore Creator Intelligence04Selected campaign stories
Brand. Creator. Content. Outcome.
TEMU
Campaign / 01United States
Always-on content acquisition
TEMU
1,000+Content assets sourced
TikTok Shop · Instagram Reels
6+ months
Creator contentLive
500M+Total Reels views
E-commerce / United States / Always-on content acquisition
TEMU
1,000+Content assets sourced
- Challenge
- Fast content consumption created constant demand for native, high-performing assets. The team needed to identify proven content, negotiate commercial rights and maintain a stable supply across product categories.
- Creator Strategy
- Build a screening system around TikTok Shop sales content, evaluating category relevance, content performance and paid-media fit before securing rights for assets with clear commercial potential.
- Execution
- Performance-led content screening · Creator outreach and rights negotiation · Content review, editing and delivery · Matrix publishing and authorization management
- Outcome
- 1,000+ Content assets sourced · 260+ Peak monthly volume · 500M+ Total Reels views · 10+ Product categories
SHEIN
Campaign / 0230+ markets
Global creator partnerships
SHEIN
100+Creators activated
TikTok · Instagram
Always-on
Creator contentLive
30+Markets reached
Fashion / 30+ markets / Global creator partnerships
SHEIN
100+Creators activated
- Challenge
- With many established creator relationships already in market, the opportunity was to uncover brand-fit fashion creators who had not been overused and could still deliver strong cost efficiency.
- Creator Strategy
- Build distinct creator pools across womenswear, accessories, fashion and childrenswear; verify prior brand collaboration, then screen for content style, audience quality and growth potential.
- Execution
- Global creator discovery · Collaboration-history checks · Outreach, seeding and commercial management · Briefing, review, publishing and reporting
- Outcome
- 100+ Creators activated · 10M+ Total views · 30+ Markets reached · 100+ Published content pieces
SHEGLAM
Campaign / 0310 markets
Precision creator partnerships
SHEGLAM
≤15Actual CPM
TikTok
Ongoing partnership
Creator contentLive
310K+Top video views
Beauty / 10 markets / Precision creator partnerships
SHEGLAM
≤15Actual CPM
- Challenge
- Every product line brought different skin, hair, content and market requirements. The program needed fast local matching, rigorous content review and a strict CPM benchmark.
- Creator Strategy
- Maintain specialized beauty, makeup, hair and lifestyle creator pools, then screen each brief by product fit, audience relevance, content behavior and cost efficiency before activation.
- Execution
- Product-specific creator proposal · Outreach, negotiation and seeding · Briefing and content quality control · Publishing, reporting and agile reinvestment
- Outcome
- ≤15 Actual CPM · 25% Below target CPM · 310K+ Top video views · 20K+ Top engagement
05How we work
From strategy to learning. No gaps between.
One accountable operating team from creator strategy to campaign reporting.
01
Strategy
Define the market, audience and creator role.
02
Brief
Turn brand truth into a clear content territory.
03
Discovery
Evaluate audience, authority, format and cultural fit.
04
Relationship
Manage outreach, negotiation and alignment.
05
Content
Oversee production, rights, review and publishing.
06
Learning
Turn campaign signals into the next action.
06Ways to work together
Start with the business moment.
Defined professional engagements, shaped around your market, objective and timing—not off-the-shelf packages.
01
Market Entry Campaign
Test creator-market fit and build local relevance when entering a new market.
02Product Launch Program
Coordinate creators, content and campaign timing around a new product launch.
03Always-on Creator Partnership
Maintain an ongoing pipeline of relevant creators, content and campaign learning.
04Multi-market Campaign Management
Run one creator program consistently across multiple priority markets.
07Why Encore
Global perspective. Local relevance.
We combine cross-market perspective, creator intelligence, and end-to-end execution to help brands build meaningful connections with audiences worldwide.
Global Perspective
Understand content cultures, audiences, and creator ecosystems across markets.
Creator Intelligence
Combine data-assisted discovery with expert human judgment for stronger campaign fit.
End-to-End Execution
Manage strategy, outreach, negotiation, content review, usage rights, coordination, and reporting.
Culture connects / People translate
08Insights
What the work is teaching us.
Insights
YouTube Influencer Product Review Campaigns: Strategy, Reviewer Selection and Briefing
A practical guide for international brand teams planning YouTube review campaigns for complex products, with disclosure, reviewer selection, briefing, format, and measurement checkpoints grounded in FTC and YouTube guidance.
11 min read
News
Recent creator-marketing platform updates on TikTok Shop and advertiser tools
TikTok’s October 2026 updates point to a tighter connection between creator content, holiday commerce, and performance advertising. Here is what changed, what it means for brands, and what remains unproven.
7 min read
Evergreen Insights
TikTok Shop Affiliate Creator Strategy: Recruitment, Samples, Commission and Scale
A practical evergreen guide for Chinese e-commerce brands selling through TikTok Shop overseas: how to recruit creators, manage free and refundable samples, understand commission timing, and track performance in Affiliate Center.
11 min read
TikTok Shop / Holiday Creator Marketing
TikTok Shop Black Friday 2026: A Creator Campaign Playbook for Brands
The U.S. TikTok Shop BFCM campaign runs November 11–30, 2026. Learn the seller and creator requirements, content schedule, paid usage rules and measurement plan.
13 min read
Creator Content Licensing
Influencer Content Usage Rights: Paid Usage, Whitelisting & Spark Ads Guide
A practical guide to influencer usage rights, paid media licensing, creator authorization, Spark Ads, Partnership Ads, editing, territory and duration.
17 min read
Creator Marketing Measurement
How to Measure Influencer Marketing Performance: Metrics, Attribution & ROI
Measure influencer marketing performance with objective-led metrics, attribution limits, creator-level analysis and reporting that improves the next campaign.
18 min read
09 / Start a conversation
Let’s build your next creator campaign.
Tell us about your brand, priority markets, and objectives. We will help define the right creator marketing engagement.
Market / Objective / Timing
Creator strategy / Campaign execution
Send us your brief